How to optimize blog post images for better SEO, Fast Loading and bounce Rate
Images are so important in blog posts that they can make a poorly drafted post or poor contents, eye catching and a high quality blog post may look dull if no proper images or irrelevant images are inserted. Images in blog posts play a vital roll in giving better search results too. Researches reveal that Visual contents attract more viewers in comparison with writings, thus Good images also help you to achieve better bounce rate. Images that you incorporate into your blog posts can make a great positive impact on SEO.
Optimize blog post images for better SEO
Why should we optimize our blog posts Images
It is a fact that while indexing blog posts titles, post contents, backlinks and tags, search engine bots like Googlebot, Bingbot etc. consider indexing the blog post images too. It is also a fact that images can help you to boost your Search results and we have to optimize our blog post images. Blogger also provides many facilities to optimize blog post images.
Optimizing your blog post images
We can easily optimize our Blogger post images by saving your blog post images using key words, by adding ‘Alt Text’, adding ,caption’ and keeping the image file smaller.
Use a keyword-focused title to Save the image file
For optimizing your images it must be your first step to save the actual image file with a keyword-focused and descriptive file name. Please note that any attempt to trick or cheat the search engine may prove to be a disadvantage.
Alt Text field of images must Always be completed
A number of bloggers write good contents and upload relevant posts of good quality but they ignore writing ‘Alt text’ which may not leave the positive impact. The best way that you can communicate to search engines what the image is all about is by completing the Alt Text field. You can use up to 5 words in the ‘Alt Text’ field and Using a Search Engine friendly keyword that describes what your post is about is ideal will be a good practice.
How to add ‘Alt Text’ to a Blog Post Image
1. Click on the image if it is a new post and if it is an existing post open it in edit mode and then click on the image. Now the following menu under the image will appear.
2. Click on ‘properties’. Now the ‘Alt Text’ menu will appear as given below.
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| Alt text and title text |
3.Please enter the ‘Alt Text’ as indicated.
Always Add a caption under your Image
Though a caption under an image in a blog post does not have any direct impact on the search ranking etc. but it has direct impact on bounce rate. Adding a caption under a blog post image is neither a difficult nor a time consuming task.
How to add ‘caption’ to a Blog Post Image
1. Click on the image if it is a new post and if it is an existing post open it in edit mode and then click on the image.
2. Click on ‘Add Caption’.
3.Now you can write a caption, the caption you write will appear under the image and will be centered automatically.
Keep the image file size as small as possible.
As we all know that large files take much time to load and if your blog does not load fast, your viewers will leave it and go to another blog which you certainly will not like. Therefore, keep the size of your image as small as possible but this must be without compromising with the quality of it. Please note that the time it takes your page to load effects search engine ranking too.
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